How Developers Fund Projects: Real Estate Financing Demystified 


In our latest podcast episode, we are honored to host Mr. Kuldip Chawlla, Founder of Ask Strategies and a prominent figure in the world of real estate finance and investment. With a distinguished career spanning over three decades, including roles as Ex-Group CFO of Purvankara and Ex-Director & Principal at RedFort, India’s largest FDI real estate fund at the time, Mr. Chawlla brings unparalleled insights into the complexities of real estate development and investment.

This episode delves deep into the builder’s side of the story, unraveling how developers plan and price their projects, the key differences between pre-launch and launch stages, and the various funding sources available at every stage—from land acquisition to project completion. Mr. Chawlla shares invaluable insights into how developers determine project viability, concepts like lease rental discounting (LRD), the profit margins they operate within, and the reasons behind construction delays. He also discusses the systemic changes needed in the industry to ensure more predictable outcomes.

For property investors, this episode is a goldmine of information. Mr. Chawlla provides tips for making wise investment decisions, balancing risk and reward, and identifying red flags in project funding. With his extensive expertise, he explains how the evolving landscape of real estate funding, including private equity, family offices, and institutional investors, is shaping the industry. His practical advice on navigating the market makes this conversation an essential listen for anyone considering property investment in India.

A significant part of the discussion focuses on how technological advancements are revolutionizing the real estate sector. Mr. Chawlla explores how developers can leverage technology to enhance efficiency, streamline operations, and scale their businesses. From project management tools to digital marketing innovations, technology is transforming how the real estate market operates and interacts with customers.

Looking to the future, Mr. Chawlla offers his expert perspective on emerging trends in real estate, including urbanization, sustainable development, and the growing role of smart cities. He emphasizes the importance of transparency, accountability, and ethical practices in fostering a more robust and resilient industry.

Whether you’re an investor seeking better returns, a developer navigating the funding landscape, or simply curious about the dynamics of India’s real estate market, this episode is packed with actionable insights and practical knowledge. With a wealth of experience and a clear vision for the future, Mr. Chawlla provides a masterclass on understanding the opportunities and challenges of the real estate sector.

Don’t miss the opportunity to learn from one of the most respected figures in the industry. ​This is a must-watch for anyone with a stake in property investment or development across India.

Watch the full episode here.